London: Pets win prizes on Virgin

Pets win prizes on Virgin

Sigh.

Animals are flying so frequently that Virgin Atlantic is to let them clock up air miles. "We'll be introducing a special 'Pet Miles' section of the Flying Club," said Sir Richard Branson, the airline's chairman. "There will be a 'Bone-us Miles' section for the dogs and a 'Frequent Feline' club for cats."

Thanks to Joe E to sending this in... but as much as I love some of Branson's gimmicks, the cheeziness of this one just has me sitting here shaking my head...