London: Pets win prizes on Virgin

Will their barf bags be called doggie bags?

Pets win prizes on Virgin

Sigh.

Animals are flying so frequently that Virgin Atlantic is to let them clock up air miles. “We’ll be introducing a special ‘Pet Miles’ section of the Flying Club,” said Sir Richard Branson, the airline’s chairman. “There will be a ‘Bone-us Miles’ section for the dogs and a ‘Frequent Feline’ club for cats.”

Thanks to Joe E to sending this in… but as much as I love some of Branson’s gimmicks, the cheeziness of this one just has me sitting here shaking my head…